Hey y’all, I’m Victoria, the gal behind Yeah Gurl Boutique.

I grew up working in my mom’s salon and boutique from the time I was 10 years old until I left for college. I swore up and down I would never have a store of my own. I did not want to dress another mannequin or steam another rack of clothes ever again. Looking back, I see how much her grit, heart, and love for helping women shaped me and this business.

For much of my life, I did not feel connected to health, confidence, or style. In 2021, after a whirlwind season working in the hospital, I found myself at my highest weight of 351 pounds. Years of food struggles and a lack of healthy habits had finally caught up to me, and for the first time it showed on the outside in a way I could not ignore. I felt so exposed. That was the moment I realized something had to change. The truth is, you can spend your whole life waiting for someday, or you can decide to start living now.

That turning point led to a leap of faith. After four years of nursing school and working at the bedside, I transitioned in 2021 into the corporate side of healthcare in the employee benefits space. This shift gave me the stability and flexibility to focus on my health, grow in my career, and also chase my dream of building Yeah Gurl. Nursing is still part of who I am, and the care for people that drew me to the profession is the same care I bring into this boutique, just expressed differently.

Yeah Gurl was born out of my personal transformation, and it is why I continue to put my heart into this business. I know what it feels like to walk into a store where nothing fits, or to think, “Once I am in a smaller body, then I’ll care about my style.” That experience is exactly why I want women to feel confident in the body they are in today. Sometimes you have to start showing up as the woman you want to be, until one day you realize you already are her.

Every collection blends western grit with boho spirit, with cowhide, turquoise, flowy skirts, statement jewelry, fringe, and earthy tones that I have always loved. Each piece is handpicked to remind you that confidence is always in style, no waiting required. My dream is for Yeah Gurl to keep growing as more than a boutique. I want it to be a community where women come to feel strong, stylish, and fully themselves.

None of this would be possible without my biggest supporters, my husband Josh and my parents, who have cheered me on from the very start. And the best part of this journey has been the women I have met through Yeah Gurl who have become more like friends than customers.

When I am not running the boutique, working my day job, or at the gym, you can usually find me in the mountains at our family cabin. It is my quiet place, where I can get away, recharge, and find peace from the busyness of everyday life.

So whether you are shopping online, catching the trailer at a rodeo, or just stopping by to say hi, know this: I am so glad you are here. Yeah Gurl is more than a boutique. It is proof that change is possible, that confidence can be claimed, and that life is too short to wait for someday. My hope is that when you shop here, you are reminded to show up for yourself, to choose joy, to choose strength, and to live fully right now. Because you deserve it today.